Rodale startup Women's Health, for one, has seen significant increases in fashion and beauty advertising. Fashion pages grew 70.1 percent this year through Tiffany Elsa Peretti Open Heart pendant over last year and included such new advertisers as Victoria's secret, Nike and Ecco; beauty pages grew nearly 18 percent thanks in part to new Return to Tiffany Heart lock charm like L'Oreal, Coty and Nivea, said associate publisher Randy Frank Leeds. "Both fashion and beauty are core aspects of a woman's lifestyle today," she stressed.
While beauty/fashion spending has migrated to other publishing categories as well as other media, a soft economy and consolidation of retailers Tiffany 1837 Round lock pendant as Federated's store brands haven't helped matters.To alleviate the pain, beauty and, to a lesser extent, fashion advertisers Tiffany Knots pendant adopting new platforms that they believe can better reach their target customers and measure the efficiency of their ad spending.
"With Macy's, you had a lot of spending in different banners," said Brenda White, vp, director of print investment, Starcom Worldwide. "What you are seeing is a consolidation: You've got [fewer] brands out there. That's something the fashion/beauty Elsa Peretti Apple pendant are concerned about." Jane has doubled its space allocated to beauty and fashion editorial. New advertisers on board include Prada, Dolce & Gabbana and LVMH fragrance and beauty.