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"We're living in an age where return on investment is critical," said Peter Gardiner, chief media officer at Deutsch. "It's so much easier to see that online than in a magazine. They suffer from their inability to prove results. For beauty, online has become a Return to Tiffany Oval tag pendant place to advertise. Fashion, even though it's so much more image-oriented, is going to be slower to move away from magazines, but a lot of fashion brands are involved with buzz events, quicker ways to get word of mouth."

Some traditional fashion and beauty books are fighting back with nonprint programs like Condé Nast's Fashion Rocks concert and Hearst Magazines' 30 Days of Fashion, a marketing program of fashion shows, parties and other style-related events. "We've been Tiffany 1837 pendant a lot of fashion/beauty to go beyond the page," White said.Meanwhile, Condé Nast's Jane is still working on a Tiffany 1837 Triple bar pendant after advertisers opted to take a wait-and-see attitude while the new management team restored stability.

But not all magazines are seeing a slowdown in spending. Hearst's Harper's Bazaar has rebounded following a string of editor changes, said Valerie Salembier, senior vp, publisher. "The two strongest categories for us continue to be Tiffany 1837 Loop pendant strong," she said. "January to September fashion and beauty are up 124 pages. Frankly, I'm thrilled.""Nothing big works if you want success in Italy," Burke told me as he led me around the palazzo. "In this country, even if you're big you Return to Tiffany Round tag pendant to keep the mind-set of a small company, working in fiducia totale--total faith." He went on, "It's like we're in the kitchen with all the cooks, with flour on the floor."