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Although it's been more of a challenge as of late, media buyers applaud publishers' efforts to stick to their knitting. They caution that as publishers Frank Gehry Torque Bead long drop earrings less reliant on fashion/beauty, they should ensure that nonendemic business doesn't undermine their editorial brand. "You have to make sure it still is relevant to the reader," White said. "Advertising is part of content, when it's done right. The readers aren't going to want to hear about dirt bike riding."

"C'e stata un'overdose di borse"--"There has been a bit of a bag overdose"--Venturini said, one afternoon earlier this year, sitting at her big white Graduated bead drop earrings upstairs in the nineteenth-century Roman palazzo that is the new Fendi headquarters. "It's quite funny. Everyone thought to Elsa Peretti Open Heart earrings the Baguette, and now everybody thinks you can support a company with accessories, especially handbags." She had on a gray dress with a brown shahtoosh around her neck, her round face pale and tense, her blond hair pulled back.

Venturini doesn't seem to concern herself with the competition. After the Baguette, she produced a series of hit bags, most notably the Spy, with its poufy Tiffany 1837 Hoop Earrings shape and hidden change and lipstick compartments, and the B. Fendi, which looks to become a design classic, with its large sculpted buckles and ladylike handles. That day, she was in the Heart Clover Earrings of creating a new handbag, hoping to continue her run of hits.